The first quarter of the year presents a unique challenge for retailers: maintaining full, reliable displays while several produce categories face limited availability. This is where green bell peppers play a critical role.

Unlike more seasonal varieties, green bell peppers offer consistent supply, strong volume, and dependable quality, making them a foundational product during Q1 planning cycles.

Why green bell peppers matter in Q1

• Steady availability during winter and early-year transitions

• Excellent firmness and shelf performance, supporting long-distance distribution

• Reliable consumer demand across retail and foodservice channels

Their uniform color and fresh appearance reinforce consumer trust, while their operational stability allows buyers to plan confidently and reduce last-minute sourcing adjustments.

Red peppers are very rich in vitamin C. They contain more than twice that found in fruits such as oranges, strawberries or kiwi.

Commercial value for retail programs

Green bell peppers support:

• Ongoing supply programs with minimal volatility

• Predictable rotation and reduced shrink

• Category stability when other items fluctuate

In Q1, when consistency matters most, green bell peppers do more than fill space—they anchor the category.